LivingSocial Promotes Holiday Heroes with Shopping Tips and New Contest

Holiday Hero contest puts spotlight on those who go the extra mile during the holidays, and inspires others to put an end to “Ugly Sweater” syndrome

WASHINGTON, Nov. 25– Do you have a Holiday Hero who always finds a way to make the holidays extra special? LivingSocial wants to help you recognize them with its Holiday Hero contest. Until midnight on Tuesday, December 31, anyone can nominate a Holiday Hero by submitting a one to two minute video at, telling LivingSocial why their hero deserves the honor and a prize. The Official Rules of the contest can also be found at

Does your Holiday Hero buy the most thoughtful presents? Bake cookies for the mailman? Donate their time? The short videos should contain details including why the nominee merits the title of Holiday Hero. LivingSocial will feature submissions on its blog and via social media throughout the contest. First, second, and third place winners, as selected by LivingSocial, will be announced in early January and will receive $3500, $1000, and $500 respectively in Deal Bucks to use on LivingSocial – vacation, anyone?

“It is our mission to make our shoppers into gift-giving heroes and at the same time recognize their heroes. We created the Holiday Hero contest to shine a well-deserved spotlight on the people who make the holidays, and every day, special for others,” said Elizabeth, LivingSocial’s gifting expert.

In addition to recognizing Holiday Heroes, LivingSocial is on a mission to put an end to “Ugly Sweater” syndrome and help even the ordinary shopper get great gifts in the hands of friends and loved ones this year. For those less skilled in the gifting department, Elizabeth will offer shopping tips throughout the holiday season. Consumers can also browse LivingSocial’s Holiday Gift Shop to find the best gifts for everyone on their list.

Elizabeth continued, “Nobody wants to open another boring gift this year. Who wants stuff for the sake of stuff? We want consumers to know about all the amazing finds on LivingSocial, including the huge spread of memory-making experiences that make great gifts.”

“We could tell from an early age that Elizabeth was blessed with smart gift-giving and shopping prowess,” said Elizabeth’s mom. “What can I say—it’s genetics.”

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