helpful resources
Daily Deal Websites and Emails Bring In New and Existing Customers for Retailers
Source: ForeSee, March 2012learn more>>
Daily Deal Fatigue or Unabated Enthusiasm?: A Study of Consumer Perceptions of Daily Deal Promotions
Source: Utpal M. Dholakia, Rice University, and Sheryl E. Kimes, Cornell University, September 2011learn more>>
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions
Source: Utpal M. Dholakia, Rice University, June 2011learn more>>
Deal Me In: Behind the Bargain-Hunting Audiences of Local Deal Sites
Source: The Nielsen Company, April 2011learn more>>